VIP offers a web-based price application that facilitates the collection of distributor pricing and promotions. This application meets all requirements for WalMart's Vendor Managed Pricing (VMP) program but can be used with any national retail chain. The VIP Retail Price Management system has three components: a distributor web data entry application, supplier administration, and electronic delivery to a retailer via EDI or other structured format. VIP Retail Price Management is currently in use by over 900 beverage distributors.