VIP has created the Supplier Reporting System (SRS), a highly accurate and automated process to collect retail sales and inventory depletions from distributors and provide it to suppliers in a standardized format. The proprietary SRS daily reporting interface has been implemented with over 1,700 beverage distributors in the United States using more than 80 different route accounting system (RAS) applications.

"With the help of VIP SRS we have been able to monitor and analyze data that has assisted us in attaining consistent growth throughout our territory. With these tools at our disposal, our sales and management teams are more prepared than ever when working with wholesale and chain partners. Being able to view detailed information on a daily basis adds accountability and reliability throughout the industry."

Bob McCormick
Sales & Marketing Analyst
D.G. Yuengling & Son, Inc.