In partnership with our customers, VIP software serves the 3-tiers of the beverage industry. Our software applications drive efficiency.
In the office, in the trade, and in the warehouse, VIP offers the individualized solutions you need for ever aspect of your business.
Streamline the processes of managing pricing, collecting and analyzing data, and communicating across all three tiers.
Our cross-tier applications simplify business practices with your servicing distributors.
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monthly active users
years serving the beverage industry
employees doing what's right for our customers
VIP’s technology and toolset have been instrumental in helping our internal teams at Glazer’s Beer & Beverage improve business processes and performance. We have leveraged the digital capabilities of KARMA to eliminate paper-based workflows and share information more quickly and easily. We utilize KARMA as a communication tool between sales and delivery, as well as a platform for various tasks such as sales rep preplanning, program execution, vacation coverage, tracking chain mandates, voids and more.

Laura Melzow
Strategic Technology Manager, Glazer’s Beer & BeverageCCM has enabled Congo to grasp promotions across numerous SKUs and chains effectively. The ability for our Accounts Team to provide input and our Distribution Team to export pricing for their specific distributor has streamlined communication, enhancing our efficiency. The reporting functionalities additionally enable us to verify the execution of paid programs, ensuring accountability within our network for the programs we secure.

Sara St. Jean
Senior Data Manager, Congo BrandsOrderStream has revolutionized our order procurement process at WP Beverages. Our partnership with VIP’s OrderStream has made us focus on the most important part of order procurement: Demand Planning (forecasting). At WP Beverages, we can now forecast much more accurately due to the use of OrderStream’s industry leading demand planning algorithms. However, above all else, the OrderStream team has been very responsive to all questions and concerns that we have had.

Tyler Kehoe
Business Support Manager, WP BeveragesThe VIP Route Accounting System is truly exceptional! Its intuitive and training new users is so easy. The robust features, and top-notch customer support make it a game-changer for the beverage industry. With VIP, our operations have become more efficient, and satisfaction has soared with our employees. Highly recommend it to anyone looking to elevate their business.

Barry Gottesman
Director of Operations, Bob Hall LLC