Software powering the beverage industry

VIP is the leading solution provider for suppliers, distributors, bottlers, and retailers in the beverage industry

Creating solutions for the industry

In partnership with our customers, VIP develops applications that optimize daily workflows and drive value, efficiency, and visibility, no matter what size or type of business you operate.

UI of Chain Call Management CCM showing the event details modal window

Two men shake hands in a brewery, one holding an iPad with a new fulfillment order.

Connecting the tiers

Gain improved insights and market visibility through a seamless exchange of data with your trading partners – no calls, emails, or spreadsheets needed.

Woman working on a laptop forecasting future orders using VIP OrderStream.

Integrated applications

With VIP's suite of integrated apps, you can build connections between your back office, warehouse, sales reps, and market analytics.

Group of employees raise glasses of beer, wine, soda, or seltzer in their workplace.

Committed to the industry

Through close collaboration with our customers, our team is uniquely motivated to ensure their success and the growth of our industry.

63,000+ monthly active users

logging over 1 million account vists per month

50+ years

serving the beverage industry

800+ employees

in 20 states and 3 countries who always do what’s right for the customer

“VIP’s technology and toolset have been instrumental in helping our internal teams at Glazer’s Beer & Beverage improve business processes and performance. We have leveraged the digital capabilities of KARMA to eliminate paper-based workflows and share information more quickly and easily. We utilize KARMA as a communication tool between sales and delivery, as well as a platform for various tasks such as sales rep preplanning, program execution, vacation coverage, tracking chain mandates, voids and more.”

Laura Melzow

Strategic Technology Manager
Glazer’s Beer & Beverage

“The VIP Route Accounting System is truly exceptional! Its intuitive and training new users is so easy. The robust features, and top-notch customer support make it a game-changer for the beverage industry. With VIP, our operations have become more efficient, and satisfaction has soared with our employees. Highly recommend it to anyone looking to elevate their business.”

Barry Gottesman

Director of Operations
Bob Hall, LLC

“CCM has enabled Congo to grasp promotions across numerous SKUs and chains effectively. The ability for our Accounts Team to provide input and our Distribution Team to export pricing for their specific distributor has streamlined communication, enhancing our efficiency. The reporting functionalities additionally enable us to verify the execution of paid programs, ensuring accountability within our network for the programs we secure.”

Sara St. Jean

Senior Data Manager
Congo Brands

“OrderStream has revolutionized our order procurement process at WP Beverages. Our partnership with VIP’s OrderStream has made us focus on the most important part of order procurement: Demand Planning (forecasting). At WP Beverages, we can now forecast much more accurately due to the use of OrderStream’s industry leading demand planning algorithms. However, above all else, the OrderStream team has been very responsive to all questions and concerns that we have had.”

Tyler Kehoe

Business Support Manager
WP Beverages