Connecting the three tiers


VIP’s wide reach of customers has created a unique network of solutions. The VIP Collective is more than a marketing alliance or a partnership program, this ever expanding group of companies that share our passion to create new capabilities for VIP customers.

The VIP Collective includes software vendors, technology companies, professional services and systems integrators. Collectively, these solutions are designed to expand the reach of VIP customers by supporting a ready to use engagement model.

Customers separately license the VIP Collective partner’s solution for readily available integration. Explore the list of members below or contact us at for an introduction.

The VIP Collective offers solutions for:

    Suppliers  Distributors     Retailers





3 Tier is a highly-experienced team of Bev-Alc industry experts, servicing almost 200 Beer, Wine, & Spirits suppliers & distributors; we provide recurring and ad-hoc sales data reporting, and consulting services, in partnership with NielsenIQ & VIP. We will help you best leverage the data you are currently purchasing to support & grow your brand. Visit website.
Backbar is a trusted beverage management platform for restaurants and bars. A one-stop solution for inventory, vendor ordering, and cost control, Backbar helps independent operators grow profits while simplifying everyday tasks. Restaurants save hours each week by spending less time crunching numbers so they can spend more time serving guests. Visit website.
Beer30® by The 5th Ingredient® is an all-in-one brewery data management system. Beer30 modules include: scheduling and task management, raw material and package supplies inventory with lot traceability, yeast genealogy, process data analysis (brewing, fermenting, filtering, conditioning, packaging, sensory, lab quality), sales and distribution, barrel aging, COGS analysis, real-time notifications, KPI tracking, and more. Beer30 integrates with Xero, QuickBooks Online, and Craft Portal by GP Analytics. Visit website.
The Craft Portal is a secure online ordering platform where beverage makers and their distributors plan orders. Using Craft Portal helps our clients stay organized, plan production, and maximize sales opportunities. When connecting Craft Portal to your VIP data a world of new sales insights comes to life enabling you to sell more. Visit website.
Ekos is a leading business management technology platform for craft beverage businesses. As a digital hub for all critical business information, Ekos makes it easy to manage day-to-day operations in inventory, production, sales, and accounting. Ekos’s relationship with VIP will integrate data between the two systems, giving producers access to critical information needed to make business decisions and understand production needs day in and day out. Visit website.
Enolytics’ technology enables wine and spirits companies to maximize the use of their own data. Our SaaS products enhance and analyze DTC data, and DTC data in combination with depletion data, in order to identify market opportunities across every sales channel in the US. The end result delivers an integrated 360-degree view of winery sales, including on-premise, off-premise, Tasting Room, Website and Wine Club. Visit website.
NielsenIQ provides a measurement of what the consumer is buying over time - how much and at what price - along with supplementary measures such as distribution and sales velocity across the retail landscape. Visit website.