FOR SUPPLIERS

Sales Execution

Equip your teams in the field and in the office with tools to successfully know, grow, and manage your market.

46,000+ active users

in VIP sales tools each month

1.4 million accounts

visited and recorded per month

16.7 million surveys

submitted through VIP each month

invoice level data

logo for VIP application Supplier Reporting Services (aka SRS)
Smiling middle age man typing on a laptop examining the VIP SRS application
A card displaying an example of a Retailer Portal product image and description featuring a bottle of wine
An example of a grid component from the VIP iDIG application.

VIP is the leading data collection provider in the beverage industry. With an extensive network of over 2,800 distributors, we provide access to comprehensive and reliable data for market visibility. 

The first step on your data journey is to gain access to your distributors’ invoice-level data. With VIP’s capabilities, you can access daily sales and inventory transactions, including purchasing accounts, quantities, and price-to-retailer. 

  • Get insights while saving time and resources 

  • Verify pricing for promotional rebates

  • Ensure mandated placements

  • Avoid out-of-stocks

  • Find new opportunities

KEY ACCOUNT MANAGEMENT & SURVEYS

Logo for VIP application KARMA
a screenshot displaying a KARMA application dashboard on an tablet. Hovering in the lower right corner is an example of a screenshot of KARMA on an smartphone

Created specifically for the beverage industry, KARMA does more than a typical CRM. Use KARMA as a sales activity tracker, a route planner, a survey tool, and so much more. KARMA is integrated with other VIP apps, including iDIG and Chain Call Management.

An all-in-one solution

  • Help your sales team work more efficiently

  • Complete surveys to maintain relevant account information

  • Save key contact information at accounts

  • Share sales commitments directly with distributor partners

Take advantage of KARMA data

  • Track your team’s accomplishments

  • Easily view individual and group KPIs

  • View account sales trends

Industry-leading reporting and analytics

Logo for VIP application iDIG
In the background, there is an example of an iDIG dashboard component. In the foreground in the the lower left corner is a screenshot of an iDIG comparison chart of case equivalents..

With iDIG, you can access your data on a user-friendly interface, whether in the office or on the go.

Get the insights you want

  • Run a wide variety of reports to analyze sales performance, track distributor inventory, gain market insights, and so much more.

  • Use customizable dashboards to organize yourself and your team.

  • Easily share customized reports to keep everyone on the same page.

  • Report on KARMA activities including photos and task progress.

Make iDIG your one-stop shop for data

Integrate your other data subscriptions into iDIG: 

  • Nielsen Scan

  • SipSource

  • NABCA Competitive

  • Beer Institute

Product Locator

Logo for VIP application Brand Finder
An example of a map within the VIP Brand Finder application searching for businesses near Winooski, Vermont.

Brand Finder makes it easy for consumers to find the stores, bars, and restaurants where they can purchase your products.

Features for end users

  • Search on a map embedded on your website.

  • Filter to specific brands, package types, on- and off-premise businesses, and more.

  • Get up-to-date search results. Changes to purchasing accounts are automatically updated every night.

Features for you

  • Add our pre-built widget to your website or use our API to create a fully custom version.

  • Filter search analytics by date, state, zipcode, brand, on- and off-premise businesses, and more.

  • View the number of successful and unsuccessful searches.

Ready to get started with VIP's sales execution tools?

Reach out to us to learn how VIP can help streamline your business