FOR SUPPLIERS

Data Asset Management

Complete with a comprehensive set of 125+ product attributes, Item Catalog is maintained by suppliers to provide accurate product information for distributors and retailers.

1.3 million items

maintained in Item Catalog from over 9,000 suppliers

107,000+ retailers

use VIP’s B2B ecommerce solution

350+ distributors

access Item Catalog daily

Single source of truth

Streamline your asset management

A tile with a detailed description of a wine product, including ABV and taste notes

Maintain all of your assets across VIP applications in one place, giving you full control of your brand’s information and image. All changes are automatically updated across your VIP applications, B2B ecommerce platforms, and distributor websites, making Item Catalog your one source of truth. Set attributes such as:

  • Brand

  • Description

  • GTIN, UPC, SCC, and EAN

  • Case, unit, pallet weights, and dimensions

  • Unit and case volume

  • Pack type

Optimize product visibility across platforms

B2B ecommerce

UI of VIP ecommerce application Connect, showing the product details of a 24pack of beer.

Managing your digital marketing assets brings on a number of challenges. Think about what it takes to:

  • Relay item content to your distributors' various ordering portals and shopping carts

  • Properly time campaigns and specialty packages

  • Ensure that new marketing image assets always appear on digital sell sheets

With Item Catalog, you can manage all of these tasks without a hassle. When you make changes to your product information and digital assets in Item Catalog, the following platforms are automatically updated:

Logos for Backbar, AB BEES, Brand Builder, Connect, eoMarket, Souther Glazer's Proof, and VIP Sales applications.

Ready to get started with Item Catalog?

Want to get started with Item Catalog or optimize how you use it? Reach out to our sales team.