Beverage innovators since 1972.

HERITAGE

1972
Employees: 6

VIP is founded by Howard Aiken. The company focuses on data collection and sales analysis for beer, wine, and soda distributors. Clients would put their invoices on Vermont Trailways buses to ship them to our Vermont headquarters, where they were keyed into a mainframe computer for processing. We’d then process it all, and send the results back to them by mail.

1976
Employees: 7

With computers becoming more affordable to individual businesses, VIP develops its first technology innovation for the beverage industry, the VIP Route Accounting System.

1980
Employees: 8

VIP’s offices are located at 101 Main Street in Burlington, upstairs from a bar and music hall. The bus station was across the street, making it easy to carry service reports to be shipped out to customers.

1983
Employees: 12

VIP adds Golden Brands in San Francisco, our first major customer outside of New England and New York. Golden Brands (now part of DBI Beverage) is still a VIP customer today.

1990
Employees: 24

VIP builds and moves into our own building at Water Tower Circle in Colchester, Vermont, including an on-site child care center.

1998
Employees: 35

VIP introduces their first mobile sales application, which runs on Palm devices.

2001
Employee Owners: 45

VIP adds Heineken USA as our first Supplier Services customer. In 2001, VIP also became an employee-owned company.

 

2002
Employee Owners: 72

VIP begins developing software solutions for suppliers. Boston Beer and Guinness come on board as Supplier Services customers.

2003
Employee Owners: 72

VIP acquires Micro Vane Route Accounting System (dBEV). VIP introduces the first mobile application using Windows Mobile.

 

2005
Employee Owners: 147

VIP acquires the WCS route accounting system.

2010
Employee Owners: 183

We open our first support branch in North Carolina, and welcome our first soda bottler that didn’t also carry beer, 7Up Watertown.

2011
Employee Owners: 192

VIP adds our 100th Supplier Services customer.

2012
Employee Owners: 207

Apple approves VIP’s first iOS application.

2013
Employee Owners: 215

VIP’s cloud service hosting successfully moves to the Markley Group in Boston, MA.

2015
Employee Owners: 299

VIP completes the acquisition of BDN Collections, greatly increasing our involvement with wine and spirits suppliers.

2017
Employee Owners: 368

VIP completes acquisition of TradePulse, leading to VIP now processing wholesaler depletion data for the majority of beverage alcohol products sold in the U.S.