A year after implementing VIP’s KARMA (Key Account Relationship Management Application), DBI Beverage is still finding new ways to collect, measure, and leverage information to win in the marketplace. In the latest episode of Distributing Intelligence, you’ll see how DBI is carving out more space for its brands, creating stronger relationships with its suppliers, and keeping competitive brands at bay.
Basically, if there’s anything you want to measure and track in the trade, KARMA takes all your customer-facing staff (reps, line cleaners, merchandisers, etc.) and turns them into data-collection workhorses.
Take a few minutes and see for yourself what KARMA can do.