GREAT BRANDS THINK ALIKE
Great spirits companies find success by aligning their brands with retailers that exhibit similar characteristics to their target consumers. VIP helps regional and national spirits brands identify these retailers by providing highly-detailed account information from our large data collection network, which includes data from NABCA and others. With this knowledge, spirits brands can partner with the right distributors, monitor success at retail accounts, and discover new opportunity accounts or markets.
WELCOME TO THE age of TRANSPARENCY
In the past, many spirits brands had a limited ability to know what was happening to their products in the marketplace. But now with VIP’s data and technology innovations, an age of transparency is emerging for these companies. In addition to account information, VIP provides distributor price-to-retailer (PTR) data to spirits brands. Awareness of pricing behavior enables our spirits customers to position themselves as the well brand at on-premise accounts, organize successful promotions, and more.
CRITICAL SYSTEMS FOR ALL BRAND OWNERS
If you work for a large multinational holding company that runs dozens of brands, or if you run a craft distillery with more modest production capacity and goals, the knowledge and expertise that you’ll gain with VIP's system will fundamentally transform the way you do business. You’ll save time and capitalize on new opportunities. You’ll also be working with the same systems used by Diageo, Pernod Ricard, Bacardi, William Grant, Stoli Group USA, Proximo Spirits, Edrington, Brown-Forman, Luxco, and more.