Why wineries raise a glass to VIP.



There’s no other system that’s as tailored to the needs of wine producers today. From the little things like making it easy to view your data results in nine-liter equivalents, to the big stuff like VIP’s acquisition of wine industry tech stalwarts like BDN and TradePulse, VIP is committed to mastering and serving the unique needs of wine producers of all sizes. 

As one of VIP’s wine customers, you get the benefit of a system that’s developed and refined based on decades of experience in the beverage industry, as well as the insights and expertise that can only come from VIP’s team of wine and beverage specialists.


VIP’s system gives you access to account-level and invoice-level data in the palm of your hand with an unprecedentedly short lag time of only two days. Suddenly this accurate data is visible to your whole team in the field with their mobile devices, not just your back-office crew. They can take timely actions, spot opportunities, and be better prepared to sell before they even walk into an account.


We work with some of the best and most innovative wine producers. The VIP data collection network includes prestigious distributors such as Southern Glazer’s Wine and Spirits, Republic National Distributing Company, Breakthru Beverage Group, Young’s Market Company, and the Odom Corporation. We’re also honored to work with customers such as E&J Gallo Winery, Constellation Brands, Treasury Wine Estates, Bronco Wine Company, The Wine Group, Chateau Ste. Michelle, Jackson Family Wines, The Hess Collection, Palm Bay International, Banfi Wines, and many more.


VIP offers various pricing solutions that give you the ability to see pricing data all the way down to the invoice level. Whereas many wine producers used to be able to see pricing activity summarized by month, now you’ll be able to see individual transactions and reveal what is happening at each price point for each product.

One of our most powerful pricing solutions, Price 2.0, allows you to maintain visibility into pricing behavior by your distributors. Within Price 2.0, you can manage any added costs that affect the price-to-retailer such as FOB, taxes, repacking, and more. Pricing teams can take control of their profit margins and better forecast promotional support payments. 

Sales Execution

KARMA is a sales execution tool that’s tailored to the needs of the beverage industry and wine producers in particular. It gives you an easy way to track critical information as you work with your retailers, including recording commitments and relaying them to distributors. It helps build institutional knowledge that you can use to seize opportunities and improve execution.

Reporting & Analytics

Having access to iDIG from VIP’s mobile application will change how you think about reporting and analytics. iDIG puts business-critical information right in your hands and gives your whole team the knowledge they need to succeed. Most important, it combines all of VIP's tools and data into an integrated platform, so you see the whole picture of your business.

The Proof is in the Trade

The best way to understand the power of working with VIP is to listen to our customers.
Riboli Family Crest

“I am really enjoying the ease of VIP Reporting and the amount of training your company is providing. iDIG is an awesome, user-friendly reporting tool that allows me to quickly create customized views of our business.  The training staff has done a great job of communicating and providing additional training at all levels. They have also been very responsive to questions. I would recommend this product to anyone looking for reporting systems.”

Tom Walker
South Central Region Manager
Riboli Family Wines