TAP INTO EXISTING RESOURCES
VIP is the ideal source of business intelligence data for non-alcoholic beverage brands that choose to market their brands through the three-tier alcohol and soda bottler distribution system. The expansive VIP data collection network includes nearly all beverage distributors in the country. Non-alcoholic brand owners that work with VIP receive retail sales transparency that is similar to a direct store delivery (DSD) method.
A MEMBER OF THE BEVERAGE INDUSTRY
We know many reasons why a non-alcoholic brand partners with an alcohol distributor or soda bottler: the distributors already service your target market, it’s more convenient for a retailer to buy all beverages from a single source, and more. Yet what you gain in distribution, you lose in market transparency. As a brand in a distributor’s product portfolio, you don’t need to be blind to sales and distribution data. All of our reporting, pricing, and analytical tools are readily available to non-alcoholic brands that choose the three-tier alcohol and soda bottler distribution system.
A TRUSTED SOURCE AND BUSINESS PARTNER
VIP is pleased to work with customers such as Monster Energy, Nestle Chilled Beverages, Nestle Waters, BODYARMOR, Campbell Soup Company, Talking Rain, Fiji Water, and many more. Traditionally brands that choose an alcohol distributor or soda bottler for distribution have the simplest implementation and reap the most benefits from VIP, although our data collection network is constantly growing and expanding.